Passion for content
Designers are entrepreneurs with passion for content eager to redefine traditional ways of looking at things. DesignFarmBerlin is a new initiative of the Weißensee Academy of Art Berlin aiming at inverting the traditional startup practice. Our approach starts with design by developing a meaningful concept for a product first, then looking for a solution through technology and, finally, by developing an adequate business model.
“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”