Sustainability is essential and means a radical change towards a more holistic thinking on all levels within the
fashion industry. The goal of SMED.WAGNER is to evolve into a progressive and reliable brand based on an intelligent use of new technologies and a conscious qualitative approach towards manufacturing. The team operates in a colorful and energetic multiverse driven by a fascination with their past, present and potential future when it comes to traditional craft, current tendencies and innovative new technologies. Their daily mantras embrace the concepts of playfulness, intuition and connection
while they practice patience on the path to develop the necessary infrastructure for expressing their creativity.

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Sara Smed

Patricia Wagner