Reality: How can it be different?

As we transfer into the realm of sustainability and more inclusive approaches, we are shaken by the constrains of the current system. All systems start with thinking and this is the component we would like to alter by our fresh approaches, energy and attitude.

Our current digital exhibition at DDW builds on three pillars. The first pillar is about endless opportunities with matter around us. The second pillar is about educating „on change“, by being deeply involved into the process of creation. And the third pillar is about building communities that can gradually make the transformation happen. "REALITY - How it can be different" originates from this foundation and showcases design-in-tech companies focusing on realization of alternative products we need now. mujō, including Malu Lücking, Annekathrin Grüneberg and Juni Neyenhuys, develops compostable materials from brown algae. Their first undertaking is to realize a packaging that exists exactly as long as we need it, easily integrable into ecological material cycles. Based on the principles of a circular economy, Tim van der Loo, designed and implemented a new way to manufacture jeans - New Blue. The aim of this undertaking is to demonstrate that worn-out jeans can be a part of a new continuous material flow. ‘embrace’ by Silke Hofmann  is a wearer-centric bra alternative that is informed by the physical and aesthetic clothing needs of women affected by breast cancer. This venture investigates a modular approach towards garment design with the aim to make customizable bra choices. 

Join us at DDW, get inspired by the videos from the founders and catch up with us during the DDW 17-25th of October 2020. The time table is online