It’s been an amazing fall for the DesignFarm founders. Congratulations!
Two of the ventures urban:eden/Paulina Grebenstein and Youyang Material Innovation/Youyang Song were awarded with the German Sustainability Award (Deutscher Nachhaltigkeitspreis) in the category Visions.
We are certain that sustainable approaches will be gaining attention in the next months and years as this is the only way to keep the balance on this planet. With the founders DesignFarm is also looking into the aspects of how these approaches can be integrated into the current industrial cycles and gain acceptance on the customer side.
As we transfer into the realm of sustainability and more inclusive approaches, we are shaken by the constrains of the current system. All systems start with thinking and this is the component we would like to alter by our fresh approaches, energy and attitude.
Our current digital exhibition at DDW builds on three pillars. The first pillar is about endless opportunities with matter around us. The second pillar is about educating „on change“, by being deeply involved into the process of creation. And the third pillar is about building communities that can gradually make the transformation happen. “REALITY – How it can be different” originates from this foundation and showcases design-in-tech companies focusing on realization of alternative products we need now. mujō, including Malu Lücking, Annekathrin Grüneberg and Juni Neyenhuys, develops compostable materials from brown algae. Their first undertaking is to realize a packaging that exists exactly as long as we need it, easily integrable into ecological material cycles. Based on the principles of a circular economy, Tim van der Loo, designed and implemented a new way to manufacture jeans – New Blue. The aim of this undertaking is to demonstrate that worn-out jeans can be a part of a new continuous material flow. ‘embrace’ by Silke Hofmann is a wearer-centric bra alternative that is informed by the physical and aesthetic clothing needs of women affected by breast cancer. This venture investigates a modular approach towards garment design with the aim to make customizable bra choices.
Join us at DDW, get inspired by the videos from the founders and catch up with us during the DDW 17-25th of October 2020. The time table is online
DesignFarm is starting a new round of applications with the first deadline for an expression of interest on August 21st 2020. We are looking for exciting venture projects that are eager to change the status quo on a micro and macro level. Feel free to drop us a line to find out more. Cheers.
DesignFarm Community launches #solidarity campaign: “Mask On Collective“
Our DesignFarm community launched this week a #solidarity campaign to “FLATTEN THE CURVE” of Covid-19. By building and wearing personal facial masks young designers want to reduce the spread of the virus. Numerous mask designs and instructions were generated. The initiative is an appeal, especially to young people, to show more consideration for others in public places by wearing a mask. Among the younger generation, there are often only mild symptoms of COVID-19: you can be contagious without even noticing it. We see the initiative as a “bottom-up” movement in which young people take action with creativity. It forsters cultural acceptance for facial masks as a way to protect third parties, which is already common practice in Asia. Follow: Mask On Collective on Instagram Youtube
Early this year DesignFarm accepted seven new ventures. Five of them started right away in February. We are very excited to support:
Silke Hofman who is exploring (PhD) and creating a bra for women after post-mastectomy;
“Same” team of Nadine Auth and Aeneas Stankowski, developing a prototyping methodology and a software based on machine learning;
Anton Papenfuss with his modular microarchitecture;
Tim van der Loo creating new textiles out of recycled materials;
Vinter, Adrian Haase & Julian Goretzky, introducing a new service design for mobility
With this wide range of topics and aspects we are bringing new attitude into social contexts and hope to challenge a bit the current start-up scene with experiment and human touch. Until the next post and cheers to the newcomers!
It’s been a journey. Case Studies joined DesignFarm in 2017 with an aim to accomplish a transition from fashion into interior. They have tailored their techniques, found the right production partners, designed new patterns and came stronger with a wonderful collection of blankets and cushions that are available for purchase now – October 2019.
As colorists, Case Studies, bring into their garments various shades and nuances making us feel warmer, lighter and happier.